The Golden Touch

How to make everything you touch turn to GOLD

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What do you want to tell me?

• What’s the important message you want to share?

• Who is this perfect for?

• What does it include?

• Why is that cool?

• Who is this NOT for (‘takeaway selling’)

• What’s something EXTRA cool you haven’t yet mentioned?

• What do other people have to say about you/your work (testimonials) Why are you credible?

• Better still – why can you RELATE?

• What awesome deal fo you have for people?

• Call to action: why does the reader need this right NOW?

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